My Story
Jennifer Taylor
Cumberland Design Co.
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Behance
Finding Inspiration at Every Turn
I have always been fascinated with visual design but was not sure of what area of design I wanted to focus on. In 2020, I started working with What's Good YYJ, then an Instagram influencer account creating content for small businesses on Vancouver Island.
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As What's Good YYJ grew into a media agency, we hired a Graphic Designer to complete a brand kit, style guide, business cards, and web design to match.
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While reviewing the completed design documents, I became inspired and became intrigued with the idea of becoming a Graphic Designer arose, all the lightbulbs in my head finally started to light up.
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I took the plunge and took a sabbatical from my provincial Government job, to go back to school and complete a Diploma in Graphic Design to facilitate this career change.
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I am now the lead Graphic Designer for What's Good YYJ, and started my own business, Cumberland Design Co.
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My passion for not just visual design, but creation and client relations is what makes this work so valuable and worthwhile to me. Getting to support a business in a variety of not just consistent branding, but assisting them to build this strong, confident and unique image is part of the fun!
I love a good story and thrive when I get to help tell yours!
Experience
I specialize in Branding and Marketing, supporting entrepreneurs to bring their vision to life! I use Adobe Creative Suite programs such as Illustrator, Photoshop, Indesign and XD to create a visual brand identity that resinates with each businesses unique target audience.
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My freelance work allows me to be available to you in a customized manner. I have had the pleasure of creating cohesive designs for all platforms rebranding work for large & small businesses alike.
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Do we sound like the right fit?
Let's connect & get started.